Our Firm

About Us

Founded in 2021 in Stockholm, ROOTS is an advisory and investment firm, providing advice and capital to companies, entrepreneurs and founders operating in the food and agri-tech sector.

We believe that changing the food system is one of the most important areas to create a sustainable world and our contribution will help make that change, for our generation and the next generations to come.

About Us

The Team

The core team at ROOTS brings passion and expertise. We come from a diverse range of industries, pooling our collective experience to drive sustainable and ethical investments forward.
Gustaf Magnuson
Managing Partner & CEO
Tom Ahldin
Managing Partner
Scott De Mercado
Venture Partner
Tord Magnuson
Board Member
Our Mission & Values

"Our mission is to support ideas solving some of the biggest issues of this generation - and the ones to come"

Our Symbol & Core Values

The root chakra

Our symbol is inspired by the first chakra, Muladhara, which in Sanskrit breaks down into Mula meaning root and Adhara meaning support. It is the foundation of the physical structure of the body, it provides grounding and support, and it helps build the foundation for living your life.

ROOTS provide grounding and support to entrepreneurs and companies and help them build a foundation that will change the world for generations to come. The four petals in the ROOTS CHAKRA represent our company core values.

We are committed to make the world a better place.
We are passionate about our work and continually strive to improve and exceed expectations.
We are honest and transparent.
We are loyal and value integrity and diversity. 

These values are the foundation in everything we do and does not only guide our investments but also the way we operate in our daily business.

United Nations

Sustainable Development Goals

We believe that profit does not need to be incompatible with ethical responsibility. Our investment criteria are therefore closely aligned with the United Nations Sustainable Development Goals.

You can read more about these goals here.

For any enquiries, please contact team@rootsinvest.vc